Experience the Kleenex® Flower Route << go back

posted on 01 September 2011

Experience the Kleenex® Flower Route


One of the most beautiful natural wonders of Namaqualand and the Cape is its magnificent floral display of spring.  It is here that the visitor is treated to an explosion of colour as far as the eye can see.  This is the flower route, extending from the Western Cape right up to Springbok in the north.  In order to highlight this spectacular gift of nature and make the route more accessible to visitors, Kleenex® is introducing the Kleenex® Flower Route in partnership with West Coast Tourism, Northern Cape Tourism and Cape Town Tourism.


The Kleenex® Flower Route boasts a myriad of different flowers which can be seen only once a year. “It is wonderful to play a part in this exhilarating natural phenomenon,” says Edme Brink, Brand Manager for Kleenex®.  The Kleenex® Flower route will provide a map that includes all major landmarks on the route along with suggested routes, some of the major flower route hotspots, viewing tips, species identification notes and useful contact information.  Flower maps will be available at regional tourism and info offices and at all the major 'gateway' forecourts, equipping visitors with the perfect guide.  In addition, the map will also contain a competition enabling entrants to stand a chance of winning a prize, courtesy of Kleenex®.  Visitors wishing to find out where flowers are blooming best need only to call the Kleenex® Flower Hotline 071 320 7146.  “This up-to-date information on the location of the most abundance of flowers will be available Monday to Saturday from 9am - 5pm,” says Brink.  The tourist offices will also issue a weekly report with this information, so that visitors can easily view the most dazzling blossoms on the Route.  In addition, the map can be downloads from the Kleenex® Facebook page (Kleenex South Africa) as well as the website (www.kleenexflowerroute.co.za)


Kleenex® is extending this breathtaking experience by creating interactive platforms through the Kleenex® Flower Route Facebook (Kleenex South Africa) and Twitter pages (@KleenexFlowers). You can now follow Kleenex® on both platforms for the latest flower blooming reports.  In addition, flower lovers will be able to upload their photographs of the Flower Route, sharing their experiences and the best viewing locations.  The best picture will win a prize.


“This promises to be an amazing experience,” says Brink.   “Throughout the years, Kleenex® has sought to make life on-the-go easier and more enjoyable, introducing soothing and effective offerings such as the Kleenex® Protect Hand Sanitising Wipes and Kleenex® Calendula Tissues.  Now, in addition to this, Kleenex® is proudly providing a new on-the-go experience: the opportunity to enjoy the spectacular landscapes and vistas of the Kleenex® Flower Route,” concludes Brink.


Thank Goodness for Kleenex


Contact Details:


Issued By:

Samantha-Jane Robinson, Sabio Communications

Tel: (011) 476-8270

Cell: 072 316 3254

E-mail: samanthajm@sabiocommunications.co.za


On behalf of Kleenex®

Edme Brink, Brand Manager

Tel: (011) 456 5784

E-mail: edme.brink@kcc.com