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posted on 19 October 2015
Cape West Coast tourism sector boosted by New Routes
Recent numbers compiled by Wesgro Research reveal that the Cape West Coast has experienced a constant increase in tourist numbers to the region. Lately, the allure of the region has been boosted by the development of new routes with the likes of Langebaan attracting over 30,000 visitors to its respective attractions during December 2014, largely owed to the growing popularity of these routes.
The 2014 Cape West Coast visitor trends reflected a growing share in respondents who indicated overnight stays. The summer season saw visitors to the region staying on average one (24.2%) and two (41.0%) nights. During the same period visitors spent on average R500-R1000 on accommodation and spent the same amount daily on various other purchases.
The growing popularity in the heritage-inspired Groenekloof Route and the BlueBenguela Leisure Route is underlined by the activities indicated by visitors during the 2014/15 summer season; with scenic drives (30.8%), gourmet restaurants (15.1%), outdoor activities (13.6%), culture/heritage (11.4%) and fishing (4.0%) ranking as the top five activities enjoyed in the Cape West Coast.
Wesgro also continues to play a significant role in driving up the region’s visitor numbers actively promoting this region with campaigns like the Scoot West Coast campaign and storytelling evenings amongst others.
Along with event organisers, West Coast Tourism keeps the flow of visitors to the region constant, coordinating a host of events scheduled throughout the year. Events include the likes of the Darling Music Experience, Paternoster Jazz on the Rocks, Goedverwacht Snoek en Patatfees and the Darling Rocking the Daisies just to name a few.
Publication: 2014/15 Cape West Coast Summer Season Visitor Trends