CAPE TOWN - New regional marketing company, Namaqua West Coast Tourism, comprising of the Matzikama Municipality, West Coast Tourism and the West Coast Wine Route, was launched in Cape Town last night.
Amongst the guests attending were representatives of the board and tourism authorities, Western Cape minister of finance, economic development and tourism Alan Winde and Wesgro CEO Nils Flaatten.
Monika de Jager, previously the marketing manager for the West Coast Wine Route and now the new manager of Namaqua West Coast Tourism, said the new body was a logical development for the region.
“The three parties were all involved in similar activities and marketing projects and we felt that through cooperation we could utilise funds better and focus on joint goals,” she said.
The organisaton's directors comprise of representatives from the local authority, tourism and wine route as well as the local chamber of business.
Funding comes mainly from contributions from the municipality, the wine route and members of the tourism route, who pay membership fees.
Len Knoetze serves as chairman of Namaqua West Coast Tourism.
Dean O’Neill, Municipal Manager of the Matzikama Municipality, said that the combined marketing of the region is something that should have happened a long time ago.
“We just don’t have enough resources to market the region individually in an effective manner. This new body has the best team for the task at hand.
“Although we will not experience direct financial benefits through the new marketing body, the increased number of visitors will be financially beneficial to the municipality and enable us to expand our economic development of the region," he said.
The slogan of the new Namaqua West Coast Tourism is “Find yourself”.
“The one thing that is typical to our region – whether you are visiting the Knersvlakte in the Hardeveld with its unique vegetation, eating a crayfish somewhere on the West coast, or if you are visiting one of our wine cellars in the mountains of Paleisheuwel, you can really relax from the daily city grind, stress and problems and lose yourself in our beautiful countryside," said Monika De Jager. "That is the idea of a visit to our region – to find yourself in the simplicity and beauty of the area. We are often also digitally isolated – the true breakaway you need from time to time!”
(Information supplied by Namaqua West Coast Tourism).